Why Google’s Quality Score is Important For an Internet Business Marketing Campaign

If you’ve looked into starting a pay-per-click (PPC) ad campaign with Google’s AdWords, the term “quality score” may have been bandied about if you’ve consulted to anyone involved with Internet business marketing. Quality scores, like their name suggests, are important if a company wants to create a successful Internet business marketing campaign. First, we’ll explain what quality score is.Part 1: Why PPC Quality Scores are Good for Users and Good for Search Engines
When you start an Internet business marketing campaign with AdWords, Google will over time develop and assign you a quality score for every keyword you target. Targeted keywords are words and phrase that, when entered as search terms by users; you want your ads to appear near.There are serious advantages to receiving a high quality score on your Internet business marketing campaign. Your ads will appear on the front page of search results more often (40% of Web users don’t go beyond the first page of search results), and you’ll have to pay less for ads that target certain keywords.
In short, quality score is a dynamic measurement based on how well Google thinks you’re doing with your ads. Have great ads that people actually click on? Then you’ll get good quality scores for future ads.Does this make Google the Internet version of a stern high school teacher, grading us on our work? A little bit. But the good news is that it’s not too difficult to become a teacher’s pet, even if you did struggle in sophomore chem.So how does one achieve a great quality score for their Internet business marketing campaign? Like many things orchestrated by search engines, the formulas and algorithms for quality score are kept under a huge lock and key in the bowels of Google headquarters (actually, that’s probably not true, but it is kept pretty secret).But since Google wants the highest-quality text ads possible, they do reveal some hints on what makes a good ad. So there are some guidelines about what one can do to earn a good quality score.Achieving a high quality score for a PPC Internet business marketing campaign can be boiled down to two simple things that Google wants. Think of it as a two way street:They want Web users to find the advertisers offering the exact things the users are looking for. They want advertisers to reach users who are searching for what the advertisers are offering.When this happens, users will receive PPC ads that are relevant to their searches and to their interests. They visit sites offering the goods or services they are looking for. They purchase from the PPC advertisers, who then get more revenue to spend on future Google AdWords Internet business marketing campaigns.
Everybody’s happy.It wasn’t always like this. In the Paleolithic days of PPC, the best ad slots went to the highest bidders, regardless of whether the ad was relevant. This frustrated users. And frustrated users are less apt to buy things. It also frustrated Internet business marketing advertisers with relevant ads, because their good ads weren’t getting placed anywhere prominent on the search results page if they didn’t bid high enough.The highest bidders didn’t efficiently reach their audience. And search engines weren’t getting the revenue they expected. So while quality score may sound mysterious and vague, there really is a solid reason for its existence. Part 2: How to Start a Successful Internet Business Marketing Plan with AdWords and Get a High Quality ScoreSo the next question is: in order to get a good quality score, do you need to dive into a plethora of data and analytics?Here’s some good news: you don’t.Building and executing a good AdWords Internet business marketing plan that grabs and brings in visitors to your site takes time and practice to perfect, but it’s not hard to get started. Here are the four steps that will lay the foundation for a PPC Internet business marketing campaign that achieves good quality scores:1. Split keywords into more targeted ad groups
Google offers a free tool called AdWords Editor. It’s great for managing your AdWords campaign. You can edit your AdWords offline, if you want, and outside of your browser. Starting your Internet business marketing campaign well-organized will make it easier to see what keywords are performing well and what ones aren’t.2. Create relevant ad copy
Create a great ad that’s relevant to the keyword or keywords. That means no spamming, no tricks and no other goofiness. Tell the user what you’re offering in simple (but persuasive) language. Easy, right? OK, we know it’s not. But practice makes perfect.3. Optimize creative
When you turn an AdWords option known as “ad serving optimization” off, then you’ll be able to test the success of ads on a more individual level. That means that you can find the ads that work the best, and jettison or modify the ads that under perform. Then you can tweak the best performing ads and see if you can boost the CTR (click-through rate, or the percentage of users who click on the ad when it appears).4. Experiment with matching options
Keywords can either be marked as having a broad match or an exact match. The broad match is the default option. That means that if your keyword is “pineapple juice,” then your ad will appear when users type in pineapple and juice in any order, or along with other words. Phrase match means that your ad will only come up if the user typed in quotation marks, as in “pineapple juice.” Exact match is simply a phrase match but without any other words searched for. If you fool around with these options, you may stand a better chance at getting your ad viewed by the right users.Part 3: How to Build a Landing Page Internet Business Marketing Campaign
But quality score doesn’t just end at the ad. Google takes your ad’s landing page into account when it’s determining quality score. The landing page is the page that the ad links to, or in other words, the page that the user “lands” on when she clicks on the ad link. The landing page must be relevant. If you’re selling pineapple juice, then the ad can’t lead to a landing page offering a free credit report. Here are some other, less-obvious things that you can do to your landing page that will help improve your quality score.1. SEO
Having a Webpage that ranks high in Google’s search rankings will look good. Search engine optimization, or SEO, is the process for streamlining a Website and its pages for maximum search engine rankings. There are many things that go into good and proper SEO, much too much for this article. But the basics are simple: targeted keywords and earning relevancy by building powerful incoming links to your Website.2. Content
Google likes content. That is, unique text, video and pictures. A Website that’s selling a good that has a just a couple of simple, descriptive paragraphs of text will receive a higher quality score than a Website that simply has the product’s name and a little “order now” button. Offer online shoppers something to read or view, and you’ll get a good quality score boost.3. Be honest with user’s information
There are plenty of cookies that are OK, but don’t try to scrape too much info from your visitor. Google will blacklist any Website that contains malicious tracking devices or malware. That’s something you don’t want to risk. Be honest with what information you are collecting from your users.4. Have a page that’s easy to navigate
Google likes clean, easy-to-read Websites. Add too many bells and whistles to your Website and you may find your quality scores suffering. While some Website tools are necessary for e-commerce, you should carefully consider each additional tool as a part of your Internet business marketing campaign and decide if it’s absolutely needed or if it’s more likely to get in the way of the user’s experience.Most Internet business marketing experts agree that AdWords is still a work in progress. Google’s not done tweaking it yet; however, it’s unlikely that the tenets outlined here will change. These tips are just the beginning. Anyone who wants to delve deeper into the world of a Google PPC Internet business marketing campaign can find a wealth of information both online and even in a bookstore.

Affordable Travel – Work Less, Travel More!

I for one, am one of those people that just loves to travel. If I could, I would be gone constantly and stop home in Las Vegas occasionally to swap out clothes and remember where I live.As much as I love to travel, I have had the pleasure of owning a timeshare and also being a member of several Vacation Travel Clubs. Unfortunately, life circumstances changed for me, my elderly mother got sick, and I had to tame my wander lust and find other ways to enjoy travel with short weekend trips, etc.In this article I am going to share with you just a few of the many benefits and ways you can enjoy, and benefit from, vacation club membership. When you know how to vacation and do it with the right company, you won’t believe the amazing travel discounts you can enjoy. You may even make some money while you enjoy your travel if you so choose.Travel Discounts One of the greatest benefits to having a vacation/travel club membership is the huge discounts you can get on Hotel, Airfare, Cruises, etc. Imagine being able to travel with your entire family a couple times of year all for the price of what one regular vacation would cost you. If you could take a week long cruise for $49 per person, would you be interested? What about a getaway to Disneyland for the whole family and you do not have to stay at Motel 6 to afford it?Luxury Vacations and Luxury Resorts When most people think vacation club, they think empty rooms at budget hotels and motels that no one else wanted to book. This is probably the best kept secret about Vacation Club Membership, Luxury Vacations at Luxury Resorts in beautiful places all over the world that are actually affordable to the average, hardworking family. When most people hear, see or read the words “luxury vacation”, they think way too expensive for the family. Right? You might think the “luxury vacation” is for the honeymooner, or retired person. I am here to tell you, that is so far from the truth – you won’t believe it! When you finally join a vacation travel club that offers incredible luxury vacations that do not not cost you an arm or a leg, you are going to kick yourself and wonder what took you so long. Stop putting off the family vacation because you think you can’t afford it. You don’t have to wait until the kids are grown. You really can afford it and I’ll show you how.Your Membership Lasts a Lifetime Yes, you read that right! You can have travel discounts and luxury vacations at luxury resorts for the rest of your life once you join. Maybe you have small children right now and don’t see yourself traveling more than 1 or 2 times a year. With a vacation travel club membership, you can enjoy the benefits for as long as you want to stay a member. Imagine having 75-100 or more trips to choose from every year. You decide when you want to travel, choose the trip you like most, and you book. Easy enough.Don’t think you have time to travel? Have you ever just taken a weekend trip somewhere? Maybe even a “staycation” in your own city. Why pay full price when you can get incredible discounts. Wouldn’t you rather spend extra money enjoying the sites or a good meal instead of paying for the hotel and not being able to do anything fun? We offer all kinds of trips from weekend getaways, week longs stays, to two week cruises.Book your own travel, or have someone do it for you If you have ever booked travel yourself, you know it can sometimes be a little overwhelming. What if you could book it yourself, or have someone else do it and it did not cost you anything extra? You Choose! I am one of those people that enjoys making my own travel plans online but when it comes to planning a complicated trip to Europe, I’d rather get some advice and assistance. With your membership, that is possible. You even get Concierge service (traveling or not).Extra Income Stream Now this might blow your mind, but did you know you could actually make some money while your out and about traveling the world? Have you ever told your friends about a good book, movie, or dinner you ate? Imagine telling all your friends and family about the fabulous week long vacation you just took for $300 while you show them unbelievable pictures and they want to know where they can sign up. That is how easy it can be to make extra income while you are out enjoying your life. You do not need sales skills, you just need to have fun.If any of this sounds good to you and you would like to know more, check out my Facebook Fan Page to learn more about the fabulous vacations and discount travel deals available for you today.

Travel Insurance – Where to Obtain Cover

Traveling is something that often requires a lot of thought and planning – everything from booking the flight to finding a hotel with good rates. This and much more needs to be done before travelers can pack their bags and leave on their holiday getaway or business trip. For a lot of travelers, there is another step involved in the travel planning process and that is purchasing travel insurance. Travel insurance provides a safeguard for travelers should their travel plans be canceled, luggage lost or a medical emergency occur while away from home. For those about to travel, the following article will provide information on where to look for travel insurance.OnlineThe first place that travelers should look is online. Many insurance providers now allow customers to complete and submit policy applications online, and travel insurance is no exception. Searching for a policy over the internet is not only time saving in nature but you may find the best deal this way. Use a search engine to locate travel insurance companies and then go from there by narrowing down the options based on the suitability of cover and price. It is also often possible to get significant discounts when you buy travel insurance online through direct agents.Local Insurance CompaniesWith the popularity of travel insurance growing, many local insurance companies are starting to offer cover to their clients. No matter where one may live, there is sure to be a wide array of insurance providers in the area. If interested in obtaining travel insurance before you leave on your trip, why not stop in at your local insurance company and see what they have to offer. You may want to call around town first to see which companies offer this type of policy so as not to waste time driving from insurance company to insurance company as coverage for trip planning is not offered by every insurer.Travel AgentsAn additional option when it comes to finding a travel insurance policy is to get one through your travel agent when you book your trip. Some travel agencies may offer travel insurance policies or direct you to an insurer in the area who can help you with your travel insurance coverage needs. Consulting with your individual travel agent may prove extremely beneficial with regard to obtaining the most suitable travel insurance plan to protect you while traveling as well as your investment in the future trip. Buyers should beware though that booking cover through a travel agent is likely to be more expensive.